You’ve been in your field for a while. You’re good at what you do, but you want to do more. You want to move up, but you feel stuck. How can you leap to the next level?

The answer may lie in rebranding yourself. Just as companies change their logos and marketing campaigns to stay relevant, you need to update your personal brand to stay competitive. Here are a few ways to do that:

Get certified and take job tests.

If you want to move up in your field, you need to show that you’re an expert. One way to do that is to get certified in your area of expertise. This will show potential employers that you have the skills and knowledge they’re looking for.

Also, if you are applying for a job in the US, you will often be required to take some tests that many employers consider when selecting candidates, like the Wonderlic. It is a cognitive ability test that measures your ability to learn and remember information.

While most people only take this test after applying for the job, or if the job requires you to do so, you can polish your cognitive ability skills by going through Wonderlic's prep questions and test structure .

Taking such a test in advance can leave an excellent impression on the employer if you score well.

Start a blog or podcast.

Another way to show that you’re an expert in your field is to start a blog or podcast. This will give you a platform to share your ideas and thoughts on the latest trends. It will also help you build a following of people who are interested in what you have to say.

Attend Relevant Conferences

Attending conferences is a great way to network with other professionals and learn about the latest trends in your field. It’s also a great way to show potential employers that you’re serious about your career.

Many people who attend these conferences are from the same industry as yours. So you will get to learn a lot from the speakers, and also have a chance to mingle and talk to them during or after such get-togethers. 

Stay Active on Social Media

Social media is a great way to connect with others and share your ideas. It’s also a great way to build your personal brand. So, ensure you’re active on professional platforms like LinkedIn and Twitter. Follow and retweet influencers in your field. And, when you have something valuable to say, don’t be afraid to share it.

Update your resume

Your resume and online presence are an important part of your personal brand. Make sure your resume is up-to-date and includes all of your recent experience and accomplishments. And make sure your online presence reflects the professional image you want to project.

Different countries have different resume formatting, so ensure you follow the correct format.

For example, in South East Asia, it is not common to list all your hobbies and interests. However, in Europe and America, such information is commonly found at the end of a person’s resume.

Create a Portfolio

If you’re in a creative field, it’s important to have a portfolio that showcases your work. This will give potential employers a sense of your style and skills. However, if you don’t have a portfolio, now is the time to create one.

Volunteer

Volunteering is a great way to give back and make a difference. It’s also a great way to build your personal brand. When you volunteer, you’re showing potential employers that you’re passionate about something and that you have the skills to make a difference.

Be Yourself

At the end of the day, it’s important to be yourself. Don’t try to be someone you’re not. Be authentic and honest in everything you do. The more genuine you are, the more people will trust and respect you.

Rebranding yourself takes time and effort. But, it’s worth it if you want to move up in your career. Use these tips to update your personal brand and leap to the next level.